Nastia Liukin’s gold medal in the all around competition in Women’s gymnastics is marketing gold for her. It has opened up all kinds of doors for her. I still expect her teammate Shawn Johnson to make a lot of money in endorsements, but this gold medal may actually provide more opportunities for Nastia. Time will tell.
Here is a good video from NBC about how Nastia’s life was instantly changed by winning the all around competition:
